Ticket access programme announced at Opera Philadelphia
Hattie Butterworth
Wednesday, August 28, 2024
New General Director Anthony Roth Costanzo introduces low-cost ticket scheme
Anthony Roth Costanzo, countertenor and General Director and President of Opera Philadelphia has announced that all tickets for every performance of Opera Philadelphia’s 2024-2025 Season will be available from $11, as part of a new initiative called Pick Your Price. The ticket program, the first of its kind initiated by a major American opera company, is part of the company's aim of bringing opera to more people.
Speaking of the ticketing initiative, Costanzo said: 'Price can be a big barrier to entry at the opera, and ticket sales are a metric that too often determines how we program, how we engage, and how we market. If we are worried about making sure we sell expensive tickets, it limits the possibility of who we reach and what we make.
'Pick Your Price invites everyone to connect with Opera Philadelphia at a price that works for them. We hope it encourages audiences to take a risk and try something new...'
International operatic soprano Renée Fleming said of the ticket access program: 'This is a landmark moment for opera and a new intrepid model for how we connect with audiences.'
Costanzo, who has sought investment in a new vision for the future of Opera Philadelphia since he arrived in the General Director’s office on June 1, announced today that with the support of the Board of Directors, Opera Philadelphia has raised over $7 million in gifts and pledges in his first ten weeks in office, allowing the company to come clean on all accrued current debt and build a new chapter.
Pick Your Price at Opera Philadelphia starts now, and tickets are available for all three productions in the 2024-2025 Season: Missy Mazzoli and Royce Vavrek’s The Listeners (Sept. 25, 27, & 29, 2024), Joseph Bologne’s The Anonymous Lover (Jan. 31 & Feb. 2, 2025), and Mozart’s Don Giovanni (April 25 & 27, May 2 & 4, 2025).