Composer David Bruce's YouTube channel has just reached 100K subscribers, no mean feat for a channel largely dedicated to 20th and 21st century classical music.

His latest video is of particular interest to Gramophone readers, as it focuses on classical recording and poses some valuable questions. How should a composer release their recordings? Is it possible for a classical recording company to make a sustainable business in the age of streaming? Signum's Steve Long offers his unique insights: