The Verbier Festival has named Hervé Boissière, the founder and CEO of Medici TV, as its co-CEO alongside the Festival’s founder Martin T:Son Engstroem. Boissière, who is also Executive Director of the Mezzo television channel, and before that an A&R executive with Erato and Naïve, takes up the new position in April.

Medici has a long history of working with Engstroem and the Swiss Verbier Festival. ‘Through his work of filming, broadcasting, and promoting hundreds of concerts, Hervé Boissière has played an active role with the Verbier Festival since 2007,' remarked Martin Engstroem. 'Together we have created an opportunity for artists performing in Verbier to be seen by millions of viewers all over the world. Welcoming Hervé as Co-CEO within our organisation will mean both continuity and growth for the future. We are both up for the challenges ahead and are inspired by the Verbier Festival’s incredible potential.'

Hervé Boissière commented: 'What the Verbier Festival has achieved over the last 30 years is truly exceptional. Thanks to Martin's boundless vision, this Festival is an international reference, a symbol of artistic and educative excellence, generosity, and responsibility in the face of the challenges of our time. Its values are my own, and I'm very honoured to be joining Peter [Brabeck-Letmathe, Chairman of the Foundation Board], Martin and the wonderful team I have known since 2007 when I founded medici.tv in Verbier. We have some great opportunities for development ahead of us. I look forward to joining all our artists, colleagues, partners, friends and public in beautiful Valais to continue writing the magical story of the Verbier Festival.'